Note: That it’s not a reason to give up, but to try to provide as many views as possible. YouTube takes a lion’s share of 45% (!) so that you get only $55 out of $100, for example. However, it’s not that simple: you won’t receive 100% of the promised revenue. That’s why this metric is crucial for your YouTube channel monetization. The more views the ad gets, the more money you earn. Thus, you are paid each time when your ad reaches this mark. While YouTube CPC means the amount of money that you get for every click on a certain ad, CPM is an abbreviation for Cost per Mille, where “mille” stands for a thousand views. Let’s see the deeper essence of this concept and try to shed light on some discrepancies in its rates. CPM is a keystone of measurements and a foundation for further tests and conclusions.ĬPM means an amount of money you can get for the promotional material that was placed on this website within your video. To assess the efficiency of an advertising campaign, YouTube uses stats and formulae.